Digital is default for Indian school students: TCS

Image
IANS New Delhi
Last Updated : Jun 10 2015 | 8:13 PM IST

To succeed in the global economy, where the default is digital, the Indian school students are rapidly adopting to digital lifestyles, a recent study has revealed.

The study TCS GenY Survey 2014-15, was conducted by Tata Consultancy Services.

"Today's high school students lead gadget-rich lifestyles; are heavy internet users; and are active on social media channels to stay well-informed with current affairs and keep in touch with family and friends," revealed the study on Wednesday.

The study, covering 12,365 high school students across 14 Indian cities, revealed that the 'post-millennial' population is very social by nature and over 75 percent spend an hour online every day.

"The need to be constantly aware, always connected and make informed choices is in the basic DNA of the post-millennial students. The TCS GenY Survey findings provide us with essential information to prepare ourselves to provide them with exciting career opportunities," Ajoy Mukherjee, executive vice president & head of global human resources, TCS said.

However, the report said youngsters still consider face-to-face or "in-person" communication as the most preferred way of communicating with friends (36 percent), though 46 percent of the respondents said they digitally stayed in touch using video chat.

"When it comes to Instant messaging, WhatsApp is by far the most popular instant messaging platform (58 percent) followed by SMS (20 percent). Desktops/home PC and laptops are the most popular mode of accessing the internet (55 percent), followed by smart phones (30 percent)," the survey said.

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Jun 10 2015 | 8:04 PM IST

Next Story