Enterprises entering post-digital era to boost customer experiences: Accenture

Four in five businesses believe that digital technologies like mobile, analytics and Cloud have moved beyond adoption silos to become part of the core technology foundation for their organisation, an Accenture report said on Thursday.

The enterprises are entering a new "post-digital" era where success will be based on mastering a set of new technologies that can deliver personalised experiences for customers, employees and business partners, according to Accenture "Technology Vision 2019".

"A post-digital world doesn't mean that digital is over. On the contrary, we're posing a new question: As all organisations develop their digital competency, what will set you apart?" asked Paul Daugherty, Chief Technology and Innovation Officer at Accenture.

For the report, Accenture surveyed more than 6,600 business and IT executives globally.

"In this era, simply doing digital isn't enough. Our report highlights the ways in which organisations must use powerful new technologies to innovate in their business models and personalise experiences for their customers," said Daugherty.

Netflix is an example to favour this trend as they came up with download feature for Indian consumers to be in sync with connectivity and invested in mobile video encoding to guarantee the same experience to all customers as mostly Indian consumers are primarily mobile users, the report noted.

--IANS

na/ksk