FDCI appoints official cameraphone for AIFW

In a move to strengthen its use of technology, the Fashion Design Council of India (FDCI) on Wednesday announced its tie-up with Huawei P9, the world's first smartphone co-engineered with Leica, as its official cameraphone.

The device will be used at the Amazon India Fashion Week (AIFW) Spring Summer 2017 by the event's official photographer to cover all shows.

The announcement was made alongside the launch of Huawei P9 in India, and in the presence of Bollywood actors Sushmita Sen and Boman Irani.

Huawei P9 will be the first smartphone to be used officially at the fashion gala. It is the first smartphone from the collaboration between Huawei and the global iconic camera brand Leica, resulting in a dual-lens camera in a smartphone.

"We are pleased to announce Huawei P9 as the official cameraphone for the Amazon India Fashion Week Spring Summer 2017. At AIFW, photography is vitally important to capture the best images from the fashion shows.

"Being the world's first smartphone to feature iconic Leica camera technology with dual lens, and a stunning design, the Huawei P9 was our first choice to capture images at AIFW SS'17 as the official camera phone," Sunil Sethi, President, FDCI, said here.

Peter Zhai, President, Consumer Business Group, Huawei India, feels that "partnering with FDCI for the Amazon India Fashion Week Spring Summer 2017, will enable people in India to view what the Huawei P9 is capable of delivering, in terms of stunning image quality, comparable with the best cameras".

At the event, while Sushmita was seen in a rush post the announcement and left the venue without talking to the media, Boman was enjoying the afternoon with some of the known designers of the fashion industry and also with FDCI chief.

--IANS

nv/rb/dg