Flipkart joins hands with P.C.Jeweller

In order to create a platform for online jewellery shopping, e-commerce portal Flipkart has joined hands with P.C.Jewellers.

The focus will be on replicating online on Flipkart the comfort, convenience and brilliance associated with shopping at PC Jewellers' luxury large format showroom, a statement issued by the companies said here Monday.

"We are focussed on our online jewellery brand WearYourShine by PC Jeweller and going forward, we would also like to work with Flipkart towards creating a seamless offline-online integration wherein customers get a flexibility to buy online and exchange/ return offline across over 46 plus showrooms of PC Jeweller.

"We see online jewellery sales becoming a huge market in the next few years, contributing a good share to our business," said PC Jeweller executive director and chief operating officer R.K. Sharma.

"We are confident that precious jewellery, as a category, has huge potential, if done right. The association of Flipkart and PC Jewellers, both names that are trusted widely by customers, is well positioned to take online jewellery shopping to the next level," said Flipkart's senior vice president, retail, Kalyan Krishnamurthy.