Flipkart unveils mobile site on Chinese browser

In Nov 2015, the e-commerce major launched Flipkart Lite web app to offer a better experience to shoppers in offline mode as well

Leading e-retailer Flipkart on Wednesday opened a mobile website using a UC Browser of China to enable its users to access its offerings even on a slow 2G network.

"Our mobile-site on UC browser brings a wider base of shoppers closer to a better mobile experience with core features such as search, offers and cart," the city-based e-commerce major said in a statement here.

Aimed at providing faster interactive flow than other mobile sites on UC browser, the new mobile website will extend Flipkart's reach to potential customers from locations where Internet and mobile phone connectivity is slow.

"Over 50 per cent of our traffic comes from non-metros where customers gain access to all 30 million products across 70 categories," said Surojit Chatterjee, senior vice president, Flipkart in the statement.

"Flipkart's new mobile site on UC Browser reflects the company's continued effort to provide a universal, enhanced user experience to mobile internet shoppers irrespective of their handsets and Internet capacity," the statement added.

Earlier, in November 2015, the e-commerce major launched Flipkart Lite web app to offer a better experience to shoppers in offline mode as well.