Future Group ties up with Patanjali

Kishore Biyani-led Future Group has entered into a marketing partnership with Baba Ramdev-led Patanjali Ayurveda to sell its products and expects to do business worth Rs.1,000 crore in the next 20 months.

"We will sell Patanjali products under this partnership. We went to see their food park. These products have something that can bring revolution in India," said Biyani, founder and CEO of Future Group.

"We are jointly going to set up an office for collaboration in Rishikesh. Within the next 20 months, we will jointly do a business of Rs.1,000 crore."

Patanjali products will be available in all Future Group retail outlets in 240 cities.

"We wanted to partner a 'Swadeshi' retail chain. Indigenous products should get more respect. We provide world-class quality products with low price. Hence, customers are benefited from it. We will partner Future Group in manufacturing also wherever possible," Baba Ramdev told reporters.

Future Group and Patanjali Ayurveda have foodparks in Bangalore and Haridwar, respectively.

Ramdev said Patanjali's business will cross Rs.5,000 crore by the end of 2015-16 fiscal.

He said: "We will launch Patanjali noodles on October 15. It will be all over India. Maggi used to sell for Rs.25, we will offer it for Rs.15. Its taste-maker will be health-maker. It will have no added lead or MSG."