Gareth Pugh designs for Forevermark

British fashion designer Gareth Pugh has forayed into jewellery designing by collaborating with Forevermark, the diamond brand from the De Beers group.

Gareth's first fine jewellery piece is made with over a hundred natural and untreated precious Forevermark diamonds. Set in stainless steel and Titanium, the neckpiece has about 5,600 diamonds, adding upto 91.98 carats.

It was on view in Mumbai earlier this week as part of a world tour that will also take it to Japan and the US. It will be available for sale, with the price on request, once the world tour concludes.

"The inspiration behind the neckpiece comes from my idea of what a promise is - an unbreakable bond," Gareth, who has dressed celebrities like Beyonce Knowles, Rihanna, Lady Gaga, Kylie Minogue, Jessica Stam and Nicki Minaj, said in a statement.

"The piece closes with a titanium pin which is set with a diamond on the top. I really liked the idea of using that as a signifier of an unbreakable bond," he added.

The design was first unveiled in Hong Kong Aug 8 at an event attended by the designer himself.

Praising the designer's talent, Sachin Jain, president, Forevermark India, said: "Gareth has realised an extraordinary vision in the piece and we are thrilled, both with the creative inspiration and the iconic aesthetic of the neckpiece itself.".