H&M to open first store in Bengaluru

Swedish fashion retail giant H&M, which forayed into the Indian market last year, is all set to open its first store in the Garden City of India.

The store will open at the VR Bengaluru mall here on March 25.

Spread over two floors and encompassing an area of more than 30,000 square feet, the new location will offer a wide variety of the latest fashion trends at affordable prices.

The store will offer a wide assortment of merchandise catering to women, men, teenagers and children, including athletic wear and lingerie.

"We are very proud to open our first store in VR Bengaluru and bring to our customers what H&M is known for world over: fashion and quality in the best price, in a sustainable way, Janne Einola, country manager for H&M Hennes & Mauritz Retail, India, said in a statement.

"At H&M, we always have something for everyone, and we can't wait to welcome all Bengaluru shoppers to this fantastic store," Einola added.

In celebration of its opening, shoppers can expect some surprises closer to the launch weekend. Those in queue for the opening day will get to experience fun performances, foot-tapping music and H&M goodies.

The first three fashionistas will be rewarded with H&M gift cards worth Rs.10,000, Rs.7,000 and Rs. 5,000, respectively, while the next 500 fashion lovers in queue will receive a limited edition H&M goodie bag and gift card worth Rs. 1000.

This year, H&M plans to open stores in Mohali, Noida and Mumbai.

As of now, it is available in Delhi.