How Modi changed (and changed) the demonetisation narrative (Special to IANS)

Prime Minister Narendra Modi addressed the nation on November 8, 2016 to announce the withdrawal of Rs 500 and Rs 1,000 notes.

The speech (in English) lasted 25 minutes. The Prime Minister uttered the phrase "black money" 18 times in this speech. He mentioned "fake currency" or "counterfeit" five times in the same speech.

It was unambiguously clear from the Prime Minister's speech that the primary motivation for the sudden withdrawal of nearly 86 per cent of the country's currency was the evil of black money.

The next day, the papers termed it a "war on black money". PayTM, a mobile payment app, hailed the decision with a full-page ad and the Prime Minister left for Japan.

By the time the Prime Minister returned from Japan, the move had been christened "demonetisation" in English, "notebandi" in Hindi and there was a war-time like rationing of currency in the country.

The Prime Minister made six speeches across the country on the demonetisation policy between November 13 and November 27, including his radio address to the nation, Mann Ki Baat, according to data available on the Prime Minister's personal website. The text of all the speeches are available on the website.

A data analysis of the speeches (after translation) reveals a shifting of the narrative of the demonetisation action and its objectives.

In his speech on November 8, 2016, when he announced the demonetisation policy, the Prime Minister used the phrase "black money" four times more than "fake/counterfeit currency".

By November 27, he used the phrase "digital/cashless" thrice as much as "black money" with no mention of "fake currency". Recall, there was zero mention of "digital/cashless" in the initial November 8 speech.

The chart below shows the ratio of the three narratives-"black money", "fake currency" and "cashless/digital pay"-in each of the Prime Minister's speeches over three weeks and seven speeches.

In other words, in the same speech, how many times did the Prime Minister use each of these phrases to describe the reasons for demonetisation which can be used as a proxy to understand what the Prime Minister believes was the primary objective for this mammoth exercise?

The "cashless/digital" phrase in the Prime Minister's speeches went from 0 in the November 8 speech to a 73 per cetnt ratio in the November 27 speech.

The "fake currency" phrase went from 22 per cent to 0 in the same period suggesting the Prime Minister no longer believes that terror financing was the primary or secondary driver of this demonetisation exercise.

The "black money" phrase went from a high of a 80 per cent ratio on November 8 to only 27 per cent on November 27. Apparently, it is no longer a "war on black money" but instead a "war on all currency" to go cashless.

So, between November 8 and November 27, the objective for the demonetisation exercise has swung from black money elimination to going cashless, as evident in the Prime Minister's speeches.

To be sure, urging citizens to use less cash and resort to digital transactions is a laudable objective and must certainly be encouraged. But when a decision was taken to remove a whopping 86 per cent of the country's currency overnight with all its attendant costs, one would have hoped there was one strong rationale for it, even if it meant achieving multiple objectives.

Either the Prime Minister has realised that the original primary objective of eliminating black money may not be met or there was not adequate thought behind the decision. Either way, it is worrisome.

(In arrangement with IndiaSpend.org, a data-driven, non-profit, public interest journalism platform. Parveen Chakravarty is Senior Fellow in Political Economy at IDFC Institute & Founding Trustee, IndiaSpend. The author thanks Puja Das of IndiaSpend for help with Hindi translation. The views expressed are those of IndiaSpend. Feedback at respond@indiaspend.org) --IANS/IndiaSpend

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