After guiding the India Under-19 team to a massive 189-run win over the South African colts here, skipper Prithvi Shaw was on Wednesday signed as the brand ambassador of popular protein brand Protinex for five years.
The youngster will be the face of global food company Danone's Protinex and would feature in key brand campaigns and initiatives.
Commenting on his association, the 18-year-old cricketer said: "Protinex has been part of our household since my childhood, even before I can remember. Protein is important for the right growth and maintaining active lifestyle. In fact, it's not just important for sportsmen like me but for everyone across all walks of life."
The Mumbai boy first caught attention in 2013 when he scored 546 off 330 balls in a minor Harris Shield match at Azad Maidan.
There has been no looking back since. Prithvi has added several feathers to his hat, including the youngest to score a century in Duleep Trophy, scoring a century on Ranji Trophy debut and four first class centuries in just five matches.
--IANS
tri/dg
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
