IPL: Delhi Daredevils sign TSD Corp as technology partner

For a stronger connect with their fans, Indian Premier League (IPL) franchise Delhi Daredevils on Tuesday signed TSD Corp as their digital innovation and technology partner.

The company has handled the likes of Team India skipper Mahendra Singh Dhoni, Virender Sehwag, and Harbhajan Singh apart from IPL franchise Kings XI Punjab.

"Delhi Daredevils is the second IPL franchise after Kings XI punjab that has entrusted us with their digital identity. DD awarding us this mandate is a great validation of the value we add to our clients' social identity. It gives us immense pride and we look forward to doing some exciting work and take the DD social presence to greater heights," Pankaj Rahul Singh, COO at TSD Corp, said in a statement.

Daredevils CEO Hemant Dua said: "We chose TSD for their creativity, great content creation abilities. They understand the pressures of the IPL season very well and their experience of delivering great activations successfully in such conditions will definitely stand us in good stead."

--IANS

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