Airline major Jet Airways has become the "only" Indian brand to feature in the list of top 200 most influential brands in the world by a leading digital platform Richtopia.
According to the airline, it has been ranked at 109 in the list.
The top 200 list comprises of influential global brands that are effective, in addition to having soft-power and being pro-active, particularly in the digital sphere.
Richtopia's list is an automatic algorithm based on social media influence, "Klout" scores and other parameters. It takes into account various metrics from Twitter, Facebook, Wikipedia, Youtube, LinkedIn and Instagram.
Jet Airways has an active presence on social media. It has the largest social media following amongst all Indian airlines with over 2.9 million followers.
--IANS
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