Kalki Koechlin to endorse IICE Vodka

Bollywood actress Kalki Koechlin has been announced the brand ambassador for IICE Vodka, the packaging for which has been redesigned.

Indian Made Foreign Liquor (IMFL) company Jagatjit Industries Limited has decided to re-brand of its IICE VODKA series, both in terms of packaging and name of flavours.

While the bottle has got an artsy makeover, the company has renamed the flavours to 'Undress the Orange' (earlier Orange) and 'Bite the Apple' (Green Apple), while the plain Vodka is now called 'Bare it All'.

Also, the company has announced the launch of a new chilli flavour called 'Kinky Chili', an innovative and enjoyable beverage where you feel the burn.

"Vodka has become the drink of choice for the youth. Delhi is a key launch city for us given its youth demographic and we want the consumers here to be among the first to try our new and improved products. After the Delhi launch, we go pan-India with our new and improved IICE Vodka range," Roshini Sanah Jaiswal, chief restructuring officer, Jagatjit Industries, said in a statement.

The new design of IICE Vodka carries a reduced quantity of glass, thereby minimizing environmental impact.