Kay Kay, Richa starrer to begin in August

Producers Virendra K. Arora and Arjun N. Kapoor have promised to create "something that has never been explored by Indian cinema" through their film, tentatively titled "ROURAV", the shooting of which will start in Rajasthan from August.

The film will see Kay Kay Menon, Richa Chadha and Ali Fazal in lead roles and will be co-produced by Mahesh Bhupathi, who spearheads Big Daddy Productions.

The cast and crew of the project will set off for Rajasthan to capture the desert land from a whole new perspective.

Determined to portray Rajasthan from a new lens and bring out its rare, atypical side on to the silver screen, the producers are currently fine-tuning the nuances of the film.

"This thriller is about a never-seen-before interplay of human emotions. It treads Rajasthan's uneven terrain and traces its pensive yet powerful side on a deep emotional level. We are pooling in industry's best possible talent to create something that has never been explored by Indian Cinema," Kapoor said in a statement.

"It's an action-packed year for us. With this exciting Rajasthan-based thriller, we plan to portray some extraordinary cinematic moments and leave a memorable mark on every film lover's heart," Arora added.