Kendall, Kylie strike provocative pose for ad

Model Kendall Jenner and TV personality Kylie Jenner have been tapped to star in fashion brand Balmain's advertisement campaign for its Fall 2015 collection.

For their first photograph, the sisters struck a pose which may be considered sexy but provocative in some ways, reports aceshowbiz.co.uk.

In the photograph, Kendall is seen sporting a pin-striped dress and can be seen lounging back on a wet stone. Kylie, meanwhile, is seen in a glittering, fringed dress while standing above her sister. She sports a serious expression as she stares at the 19-year-old while leaning down and placing her hand on Kendall's chest.

Kendall stares back at her with the same intense look and pulls Kylie closer. The photograph was taken by Mario Sorrenti in an apparent underground chamber with minimal light.

According to designer Olivier Rousteing, the latest advertisement were simply "a celebration of the unique and unconditional love of siblings", which represented the "strength, support, and love that family members can provide to one another".

"This season's Balmain campaign was inspired by a brief, key moment that happened while we were shooting our last campaign. While I watched Mario capture a kiss last fall, I was struck by the love and emotion that I was witnessing in front of me," Rousteing added.

The model later posted the photograph on image-sharing website Instagram and captioned it: "When sis don't do as I say."