The international distribution rights of Viacom 18 Motion Pictures Punjabi comedy "Bhaji In Problem" have been acquired by Krian Media Ink International. It will release the movie across 150 screens Friday.
This is the third such deal between both parties - the past projects being "Boss" and "G.I. Joe Retaliation".
"Bhaji In Problem" will have a day and date release in most international markets.
"With respect to 'Bhaji In Problem', we support the movie completely as it is a great product and we really believe in it," Raj Malik, vice president (film acquisition and distribution), Krian Media, said in a statement.
"Our association with Viacom 18 Motion Pictures is a very important one for us as it is not just an important client relationship but also optimally validates our achievements and growing market position," he added.
Co-produced by Viacom 18 Motion Pictures, Cape Of Good Films and Ashwin Varde Productions, "Bhaji in Problem" is directed by Smeep Kang.
It stars Gippy Grewal, Ragini Khanna, Gurpreet Ghuggi, Om Puri, Japji Khaira, Khushboo Grewal and Misha Bajwa.
Kang has earlier directed films like "Carry on Jatta" and "Lucky Di Unlucky Story".
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
