Known for their punchy prints and iconic logotype, British streetwear brand Hype has made its entry in India through Koovs.com, an Indo-Britain online fashion company based here.
Currently, the brand's menswear collection has made its debut on the site, said a statement.
It offers bold prints, overgenerous patterns and designs in clothing and accessories. From t-shirts, sweatshirts to backpacks, the collection is priced between Rs.2,295 to Rs.2,495.
Hype, that was started in 2011, has created a niche market among London's young and statement conscious with its designs. It is stocked by some of the finest independent retailers of streetwear worldwide.