The story of the founder of Diesel Renzo Rosso and how he shaped the international fashion brand will find its way on the Indian small screen via TV show "CNBC-TV18 Weekender".
The episode, which will beam on Friday, will talk about the life and works of Rosso, who stormed the blue jeans market with the launch of Diesel in India in 2010, read a statement.
It will showcase the journey of Rosso, whose life took a 360 degree turn in 1978 when an opportunity to work as a production director at a small company manufacturing jeans led to the birth of an entrepreneur.
From creating his own line of distressed jeans Diesel, a name he thought was easy to pronounce, to taking the brand from Italy to the world, Rosso's aim was to bring an "alternative energy" to jeans and casual wear.
--IANS
sug/nn/bg
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app