Micromax Informatics has launched a new range of air-conditioners with "Micromax Home Assist" application to help smartphone users who can place servicing requests through the mobile app.
The app will also assist potential customers to schedule demo requests, the company said in a statement on Thursday.
"We are introducing the 'Micromax Home Assist' application for our AC and TV consumers to help facilitate, raising any enquiry or complaints with utmost ease and faster redressal," said Rohan Agarwal, Vice President, Consumer Electronics, Micromax Informatics Ltd.
Micromax has extended its product portfolio with the launch of seven split air-conditioners and one Window air-conditioner.
"The key differentiator for our air-conditioners is the local innovation that we have built as per consumer feedback, along with the right implementation. We believe that as a brand we are very well entrenched to grow this category," Agarwal added.
"Micromax Home Assist" app is available for download on Android and iOS platforms.
--IANS
vc/na/vt
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
