Microsoft is reportedly working on launching its "Movies & TV" app -- only available on Windows-based platforms like Windows 10 PC, Xbox and Windows 10 Mobile -- on Android and iOS-based platforms.
According to a report in Windows Central late on Thursday, "Microsoft is building these apps to give consumers more of a reason to buy content in the Microsoft Store".
"Lots of people buy digital movies and TV content, and Microsoft has a huge store that a lot of people seemingly ignore or don't know about because there is no mobile companion app for their phone," the report added.
Microsoft was yet to comment on the report.
In 2017, Microsoft shut down its Groove Music service after announcing a partnership with the music streaming platform Spotify.
The company requested its customers to transfer everything they had saved, downloaded and playlists they had created on Groove to Spotify, media reported.
But the company did not touch the "Movies & TV" app then.
--IANS
na/in
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app