Global digital media company migme Limited on Wednesday announced a new strategic partnership with leading fantasy sports platform CricBattle Inc. to launch fantasy sports ahead of the 2016 Indian Premier League (IPL) cricket season.
Founded in 2013, CricBattle is the only draft-based fantasy sport for cricket around the globe. CricBattle is the home of fantasy cricket, where they will be providing comprehensive fantasy products (draft, salary cap and prediction) to migme's platform (http://migme.cricbattle.com), driving enhanced user experience, engagement and the sharing of revenues from premium activities.
"The key terms of the partnership involve a revenue-share between both parties. CricBattle will pay migme a revenue-share based on the total purchased value of migme credits generated from users through the migme mobile and web platform, according to a release.
In addition, migme will also receive a share of revenues generated via the IPL's partnering with media, leagues and sports companies to deliver paid league sponsorships, advertisements and white label products within the migme platform.
migme Limited CEO Steven Goh said: "Cricket is a global sport and we are excited to bring this fantasy game to our migme platform. Fantasy cricket provides more engagement for our users, where fans can enrich their experience by interacting with social and premium activities, helping to drive overall revenues."
CricBattle will be officially launched on the migme platform at the start of the IPL season on 9 April 2016.
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