Namrata Joshipura to present New York-inspired line at AIFW

Fashion designer Namrata Joshipura will showcase creations inspired by the creativity and vibrancy of New York City -- a mash-up of fascinating street style juxtaposed with the most innovative ideas in fashion, art and technology -- at the Amazon India Fashion Week (AIFW) Autumn-Winter 2016 edition here later this month.

Joshipura's show will be held in association with Maybelline New York on March 19 at the Jawaharlal Nehru Stadium, read a statement from the beauty brand.

The designer, who is known for global aesthetics and contemporary silhouettes with modern interpretations, will display creations which embody high-fashion New York style, complementing Maybelline's latest innovations in make-up this season.

Talking about the new collection, Joshipura said: "Taking inspiration from the various hues of Color Sensational Lip Gradation by Maybelline New York, the collection has deep reds, berry tones, grape and wine used in ombre gradation in dresses, embellishments and other techniques."

Joshipura is a fit for the association as she resonates the spirit, style and energy of the brand, says Pooja Sahgal, general manager, Maybelline New York - India.

"We are looking forward to creating stunning ombre beauty and fashion looks on the runway. Through the show, we hope to inspire young girls and women to express themselves, define their beauty and make it happen with make-up," Sahgal added.

Sunil Sethi, president of Fashion Design Council of India, is also excited about the collaboration and he is confident that the show "will see a resplendent amalgamation of the best in beauty and fashion, and create trendsetting statements that will capture the New York panache".