"My first commercial A short film that I directed for British Airways: #FuelledByLove. Anandi and Helena's story," Ghaywan tweeted.
The video showcases the story how a British Airways crew member named Helena falls in love with India during her first visit to the country and also her emotional connect with one of the passengers, an old woman named Anandi.
A high on emotion video, the ad has touched the right chords of people who have taken to Twitter to express the gamut of feelings they experience after watching it.
One user posted: "Dear British Airways you made me emotional with this #FuelledByLove video. Heart touching and caring! Kudos guys."; while another wrote: "Smart emotional branding work from Ghaywan and British Airways showcasing the human side of BA (British Airways) #fuelledbylove."
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app