Now, an online store always on sale

Imagine an online store, which houses designer creations, open 24 hours and always on sale. With the launch of www.thevipsale.com on Monday, it is possible to buy high-end Indian designer wear at special prices.

TheVIPSale.com website, brainchild of siblings Teena Ahuja Kapoor, Tarun Ahuja and Meenakshi Kuwadekar, showcases the work of some of the leading designers from India including Falguni and Shane Peacock, Gaurav Gupta, Pria Kataria Puri and Nisha Lulla along with jewellery brands like Renu Oberoi, Isharya and House of Chic.

"The concept behind TheVIPSale.com was to help the designers reach out to a larger market and help the shoppers get something they have always desired at a price they can afford," Kapoor, founder of TheVIPSale.com, said in a statement.

Kapoor felt "a definite need today for a key market segment to purchase designer wear in India and globally - but under their budget".

"I wanted to bring together some of India's most celebrated designers and upcoming talent, choose their signature prêt-a-porter, make it affordable and have some fun while doing it. TheVipSale.com is the online avatar of this idea 'High-end designer wear - always on sale!' So why wait for seasonal or annual Sales? Why not a website that's always on sale," she added.

A shopper can save anywhere from 20 to 60 percent at TheVIPSale.com.