Pallavi Sharda turns 'Rajputani' for Samant Chauhan at WIFW

Dressed in backless gown with a lot of feather motifs engrossed on the outfit, actress Pallavi Sharda perfectly essayed a tribal "Rajputani" for designer Samant Chauhan at the ongoing Wills Lifestyle India Fashion Week (WIFW) Spring-Summer 2014.

"Each season, we try to bring a new concept of Rajputana through my collection and the theme this time is tribal. This collection is all about Rajputana's tribes so we took lot of elements from tribes. Feather is one of the key motif for this collection apart from skull and eagle prints," Chauhan told IANS.

The "Besharam" fame actress looked no less than a style diva when she walked the ramp in her seductive style, showcasing the art of wings and patchworks used as motifs on her gown. Her modelling experiences in the past added confidence in her look.

On choosing Pallavi to be the part of the show, the designer says that she was an apt choice to represent his designs.

"She is a very fashion-conscious person and this is reflected in the way she dresses up. Also, she hasn't walk for any other designer so far... one thing is that you always want to associate with somebody who can actually relate with your brand so for me, she was the perfect choice," said Chauhan.

There were whole lot of nude and beige colours used on the garments that varied from long and flowing gowns and dresses.

Sharing his love for subtle colours, Chauhan said: "This is my brand philosophy and it will never change. I doubt if I will ever use bright colours in my collection."

Like many believe that calling Bollywood for fashion shows divert attention from clothes but for this designer who hails from Bihar, it adds to the brand value: "Bollywood does help in business, promotion and to reach to the wider audience. Also the chances of media focusing on your show get higher when a celebrity walks for it."

Next in the line was designer Manish Gupta who brought enduring visualization with his Spring Summer 2014 collection titled "Carved Desires".

"Carved Desires is a collection that has been created deriving great inspiration from baroque and Mughal artworks hence you can see a lot of characterized detailing. The hand cutwork and sheer embroideries in the collection significantly celebrates the Mughal opulence," Gupta told IANS.

The range reflected indelible craftsmanship and textures with baroque and mughal artworks woven into ensemble-like dresses and gowns. The use of sheer hand cutwork and velvet yarns lends opulence and magnificence to the collection.

The colour palette varied from myriad pastel shades emphasising a lot on soft yellows, light greys, soft aqua, peach, sand and lime.