PKL: Tata Yodha named official sponsor of UP Yoddha franchise

Automobile giants Tata Motors on Tuesday announced their association with Pro Kabaddi League's (PKL) new franchise Uttar Pradesh (UP) Yoddha for the fifth season of the tournament, starting July 28.

The company's new pick-up vehicle Tata Yodha was named the official sponsor of the team during the official team jersey launch by state Sports Minister Chetan Chauhan.

Speaking on the occasion, the team's Head of Operations Col. Vinod Bisht said: "It has been a really enjoyable experience building up towards what will be the inaugural season for us. The training camps have really helped foster strong team spirit in the squad."

"We could not have asked for a better build-up than what we have had. The UP Yoddha squad already has a number of stars who have set the stage on fire in the Vivo PKL."

Excited at being a part of the PKL, R.T. Wasan, Head - Sales & Marketing - Commercial Vehicles, Tata Motors, said: "Kabaddi as a sport resonates with the strength and endurance similar to the attributes of Tata Yodha pickup and our association with the UP Yoddha team is the perfect fit, since both relate to dynamism, being reliable, robust, and rugged with the potential, zeal and passion to overcome all obstacles and succeed at the highest level."

"We are truly delighted to partner with UP Yoddha and wish the team the very best for the fifth edition of Vivo Pro-Kabaddi League."

--IANS

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