Pro Kabaddi League records fourth consecutive season of viewership growth

Pro Kabaddi League has set the benchmark for one of the most successful domestic sports leagues in India with a viewership growth in fourth consecutive seasons.

On a cumulative basis the league has shown growth of 51 percent over the last 4 seasons and is the only Indian sports league to demonstrate growth over four seasons. The recently concluded Season 4 posted 10 million average impressions.

Besides this stupendous success, Kabaddi also made history for women's sport in India with the Women's Kabaddi Challenge. The Women's Kabaddi Challenge saw India's best women players hit the mat delivering an average 6.7 million impressions on TV at an all India CS 4+ level.

This is an impressive 2.3 times higher than the previous viewership high of 2.9 million impressions recorded for the ICC World Twenty20 2016 second semi-final game between New Zealand and West Indies, the highest rated Women's game till date. Interestingly, Women's Kabaddi Challenge features amongst the top 10 sporting events watched on TV in India over the last one year.

The excitement around Kabaddi in India will be taken to the next level with the 2016 Kabaddi World Cup set to kick off in October this year.

Scheduled to take place in India, the flagship event will witness 12 teams from around the world including USA, Canada, UK, Australia, Iran, Poland, Pakistan, Bangladesh, Korea, Japan and Kenya showcasing their talents as the world tunes in to see the crowning of the world champion.

--IANS

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