Queen Latifah endorses haircare brand

Singer-actress Queen Latifah has signed a deal to endorse haircare brand Pantene.

"As black women, we express ourselves through our hair, so we should have fun with it," eonline.com quoted Latifah as saying.

Along with her, actress-singer Zooey Deschanel and actress Eva Mendes will appear in the brand's advertisements. But Latifah will be the only celebrity supporting Pantene's Truly Relaxed and Truly Natural Collections.