Samsung unveils customizable refrigerators

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Samsung Electronics Co on Tuesday introduced its new refrigerator line-up suitable for different lifestyles and kitchen spaces to satisfy various consumer needs.

Samsung launched eight types of BESPOKE refrigerators with different door designs and colours which can easily be put together according to personal taste.

Unlike standard products, consumers can pick a four-door refrigerator, a two-door model or put together several one-door units to decorate their kitchens, Yonhap news agency reported.

Samsung said the refrigerators are 1.8 meters high and less than 70 cm deep to better fit a standard Korean kitchen without a bulging side.

"The latest industry trend is moving toward more personalized tastes and experiences, especially among millennial generation," Kim Hyun-suk, Head of Consumer Electronics at Samsung, said in a press briefing.

"Samsung will play a role of prism to reflect different lifestyles of consumers."

The millennial generation refers to young consumers born between 1980 and 1994 and considered an important shopper segment in the retail industry.

The product price ranges from 1 million won ($845) to 4.84 million won in the domestic market, the firm said.

--IANS

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