B2B ecommerce platform Shotang on Tuesday announced a tie-up with Xiaomi India to enable the smartphone brand expand its offline distribution.
"We have made significant movements in our offline distribution plans for India, especially in 2016 and our association with Shotang will take us a step further in our plan," said Vipin Raina, Head, Offline Sales, Xiaomi India, in a statement.
So far, Shotang has more than 7,000 active retailers and it plans to expand its operations across 10 Indian cities in coming months.
"With our strong technological expertise and wide retailer network on our platform, we seek to provide opportunities for companies like Mi to enhance its offline reach, and build a robust distribution network at the click of a button," added Anish Basu Roy, Co-founder and CEO, Shotang.
--IANS
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