Liverpool Football Club and Standard Chartered Bank Thursday announced a two-year extension to their main sponsor agreement.
The bank signed up as the club's main sponsor in July 2010 appearing on the front of the 'Reds' shirt for the last three seasons. The partnership has now been extended to run until the end of the 2015-16 season. Financial terms of the agreement remain confidential.
Liverpool has just embarked on a tour of Asia and Australia where they will play in Jakarta, Melbourne and Bangkok.
"We have enjoyed a fantastic first three years with Standard Chartered. We are delighted to announce the extension of our partnership. There is a very bright future ahead for Standard Chartered and Liverpool FC as we continue to grow the world's greatest football family," commented Billy Hogan, chief commercial officer of Liverpool FC.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app