'The Lunchbox' reaches Zurich

Image
IANS Mumbai
Last Updated : Nov 16 2013 | 12:52 PM IST

One of the most acclaimed movie of recent times, "The Lunchbox", has released in Zurich, a unique event indeed for a Hindi film.

"It's freezing over here. But Zurich is gorgeous. We're promoting the film here for a weekend release," lead actress Nimrat Kaur said from Zurich.

The Swiss media and movie lovers are reportedly agog about this unconventional love story between two bereft souls in Mumbai who never meet.

"It's amazing over here," said Nimrat, adding: "After 'The Lunchbox' releases here in Zurich this week, we are off to Berlin to promote the film there. We'll be in Germany for a week. Then we proceed to France to promote the film in French cities for a week."

Speaking on the film's journey, director Ritesh Batra said: "The love for the film has been very overwhelming beyond anything I expected. All the love that the film got outside India would not have meant anything if it didn't succeed at home.

"I think it worked in India because it's a sincere attempt to look at Mumbai and its people."

"The Lunchbox" was made with French and German collaboration, and hence the wide release in Europe.

"Only 50 percent of the money (for the film) came from India. The rest we had to generate from outside India. There was also a German and a French producer. So that money which was raised from France and Germany had to be used in those countries. That is the rule.

The film stars Irrfan Khan as the male lead, with Nawazuddin Siddiqui in a supporting role.

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Nov 16 2013 | 12:44 PM IST

Next Story