Tom Tailor to woo Indian consumers with casual fashion

German lifestyle clothing company Tom Tailor is here to stay in the Indian market, tapping consumers who prefer casual and uncomplicated clothing, says company representative Dieter Holzer.

Tom Tailor's collection was showcased here at the Lakme Fashion Week summer-resort 2015 on Friday night, and Holzer believes the Indian fashion industry has come of age in terms of growth and development.

"This is my first visit to any fashion week in India and I am quite impressed. I am amazed with the fact that how fast it has developed. I liked that very much," Holzer, CEO, Tom Tailor, told IANS.

Founded in 1962, the brand retails classic and up-to-date casual wear and accessories for men, women, young adults and children. Currently, the brand has four clothing lines -- Tom Tailor, Tom Tailor Denim, Tom Tailor Polo Team and Tom Tailor Bonita. It retails out of 315 stores in 21 countries as well as from its e-shop; and in India, the brand is entering exclusively through Jabong.com.

"I think Indian people and consumers are leading a good life and they have a preference for casual outfits, uncomplicated products that serve life more than making it complicated. That's the idea also of Tom Tailor too. Our product is apt for this market," he added.

Holzer, who is managing the Tom Tailor group since 2006, also says that influence for the brand collection comes from different parts of the world, and India is one of them.

"Our collection has developed globally. The influence and design theme is coming from all international markets, including India, New York and London, as well as many other different places. That's the reason why I believe our theme is relevant for people all over the world," he said.

Holzer's own career graph is impressive. After completing his formal training as a retail manager in the textile trade and after filling various positions in the fashion industry, he worked for Esprit for five years. Later in 2000, he became CEO of Tommy Hilfiger Germany and was also responsible for rolling out the European Tommy Hilfiger e-commerce business.

Asked about his take on Indian designers, he said that "it's more about colours and freshness that clothes depict here, than brands or designers."

"When I talk about India, there is lot of freshness that comes in my mind in terms of colours and elements of decoration," said Holzer who would love to associate with Bollywood faces too for Tom Tailor, in the days to come.

(Nivedita can be contacted at nivedita.s@ians.in)