When darkness took over AIFW ramp

Image
IANS New Delhi
Last Updated : Mar 28 2015 | 11:57 AM IST

Painting a journey of dusk until dawn through a prism of colours, designer Namrata Joshipura presented her collection 'Night Goddess' at the ongoing Amazon India Fashion Week here. Her line hinges on 1970s' style statements with a mesh of spunk and old world charm.

While exploring the darker realms of night, the range captures style of the 1970s with its cuts and flares. The designer says the collection took a turn towards the period naturally.

"My inspiration is 'Nyx', who is the Greek goddess of the night. So all my creations symbolise my thoughts. I feel the dark and deep has came out in a better way. The collection is reminiscent of 1970s with tan suits, hair tucked back, dress cuts, slits and flares. It was not planned that way, but gradually came out in that form," Joshipura said here post her show on Friday.

She showcased her collection on day three of the five-day fashion gala, which is being held at Pragati Maidan here. The designer also dedicated her collection to the Indian women's hockey team, who won the Hockey World League on March 15.

The designer prepared the audience to enter a mysterious world of night with visuals of a forest, engulfed in darkness. Smoke and green laser lighting added a mystical touch to the story.

Her collection was a perfect example of 'when beauty meets power', with all the muses exuding elegance and sophistication.

Drawing inspiration from nature, floral motifs were abound throughout the outfits with sharp and body conscious silhouettes. These included panel placements, strips at side seams, cut work wraps, faux fur textured trenches, belted satin dresses, trench style dress, cut out gowns, placement prints, coats and culottes combo.

The designer wrapped up her collection with fabrics like satin, shimmer acetate tulle, silk georgette, faux fur and neoprene.

Night is not all about darkness, but about the glistening moon as well. So this angle of night was also evident in Joshipura's collection with green, golden and metallic embellishments.

The range was painted with hues from dusk to dark night -- sand, golds, marigold orange, deep red, moon grey, navy, english blue, ocean, night green and ruby.

Another highlight of day three was the fashion show by designer duo Pankaj and Nidhi. Their collection 'Rouge Minerale', as the name suggests, was inspired from the world beneath the crust of Earth -- rocks and minerals.

They presented a mosaic of colors from palette of rubicund reds, arctic pink, sapphire blues, carbon grey and burnt sienna to draw a silhouette of evening wear.

Meanwhile, day three of the fashion extravaganza, which is celebrating its 25th anniversary with its new title sponsor, was a bit low on energy. The forum was buzzing with activity only in the evening.

Fashion shows have also been in news for its starry and glam quotient. While the style meter of the fashion gala is high, Bollywood has remained illusive till now.

Shraddha Kapoor and Sushant Singh Rajput are the only ones, who brought glitz of the tinsel town to fashion week since it began on Wednesday.

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Mar 28 2015 | 11:50 AM IST

Next Story