Investment professionals consider a number of factors when deciding whether or not to invest in a company. Most of these deal with cold, hard numbers such as revenue projections and the amount of debt on the company's books, or qualitative aspects such as management quality and the reputation of the promoter. An investor at a popular investment forum discussing the merits of a leather venture added a third dimension to this process, a moral one. The question? "Do they kill cows?" Others on the forum assured him this wasn't the case since the company was into synthetic leather.
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