At least part of the trouble is the lack of awareness-building in India’s zoos and institutions, official and private, involved in wild-life tourism. The appalling behaviour of the Indian public at zoos is one reflection of this. Another is the mono-focus of tourists visiting National Parks. Every National Park promises the visitor a unique view of the tiger and builds up the mystique of the animal (some even invoke The Jungle Book, for good measure). In National Parks such as the ones in Ranthambhore, Corbett, or Kanha, this has created something of a circus-like atmosphere where jeeps and guides keep a laser-focus on the whereabouts of the big cats to the exclusion of all else. This is a great pity. For one, this single-minded mission of spotting a tiger in the wild raises unrealistic expectations. Unlike the vast open plains of Serengeti in Africa, where big cats and other animals can be viewed in their hundreds, tigers are an extraordinarily reclusive beast, and are unlikely to willingly reveal themselves even in the thinnest deciduous forests (this is one reason a tiger census is so challenging). Spotting the tiger then becomes a competitive exercise that appears to bring out the worst in the average Indian tourist — noise and litter are their hallmarks. What they miss in this single-minded quest are the multiple bounties embedded in Indian forests — trees, birds, insects, leaves, and flowers. As Pranay Lal’s encyclopaedic Indica (2016) has revealed, South Asia is home to a record number of species of flora and fauna and unique habitats. If National Park administrations and guides worked towards offering tourists a journey through nature and the environment, Indians would come away with a better appreciation of the raison d’etre of conservation.