Have you ever wondered why shopkeepers accept credit cards even though they must pay a discounting rate of around 2 per cent? For every Rs 100 worth of purchases made by you using a credit card, the shopkeeper receives only Rs 98, and that too after a few days. Partly it is because of competitive pressure. But the biggest reason is that it is a proven fact that those who pay by using credit cards shop for higher amounts and go in for impulse purchases. So, what the shopkeeper loses on the original purchase, he more than makes up in the additional or upgraded purchases that the credit card ensures.
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