First among tele-marketers

"In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create," preached David Ogilvy, the father of advertising. If there's one man who's practising this lesson fervently in the business of politics, it's Prime Minister Narendra Modi. Soon after Modi launched the widely appreciated portable provident fund account scheme on Thursday, several people across India received this SMS on their mobile phones after they registered: "Congratulations on getting portability facility on EPF account. Now you can operate your account without any intermediation. Narendra Modi." The prime minister clearly understands the importance of top-of-the-mind recall. Never mind if it means adopting tactics followed by tele-marketers.