Many investors are beginning to lose their patience with stocks, and equity mutual funds. It’s not surprising. Equity investors have been buffeted by harsh winds on all sides for the past few years. An improbable confluence of unseemly global and local factors have tested every bull’s resolve.
Along with investors, advisors are in a quandary. All along, they have been glibly telling clients “stocks are a great investment if you have a five year horizon” and supplementing it with data and charts of the BSE Sensex which corroborate this statement. Investors have also been told “You cannot lose money over this horizon if you undertake an SIP”. Many investors have been influenced by such talk and have commenced SIPs in 2007, only to find that the tale is not going according to the script. For the record, the five-year return of the Sensex is 3.24 per cent per annum. The media is also having a field day, with various articles about how the Sensex has underperformed fixed income instruments.
Advisors are being incessantly questioned about the reasons for this apparent debacle. So what could advisors say in their defense?
Here are a few pointers:
- ‘Mea Culpa’: If you have actually held out that equity is a five-year product, it is best to admit you are guilty. This may actually soothe a belligerent client bent on confrontation. It will also condition you to choose your words with greater care in the future.
It is prudent not to speak about equity investing in terms of ‘Bright Lines’ with respect to time horizons. There is an element of vagueness and uncertainty inherent in equity investing. It is, therefore, preferable to speak in terms in terms of time ranges rather than specific points in time.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
