"LET'S UNCOMPLICATE" says Apollo Munich in new ad campaign

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Apollo Munich Health Insurance Co Ltd. (Apollo Munich), the comprehensive health insurance company, today announced the launch of its new advertising campaign titled “Let’s Uncomplicate”. Beginning on January 5, 2010, the mass media campaign aims to simply communicate health insurance – from buying it, to understanding what will be covered, to making claims for Indians across the country.

The new campaign focuses on the easy process that Apollo Munich offers for people seeking comprehensive health insurance for themselves and their loved ones. A series of four commercials will showcase Apollo Munich as a user-friendly and hassle-free health insurance company. The advertisements will be aired across all news and entertainment channels and will tackle the general concerns faced by people when it comes to healthcare.

Speaking about the new campaign, Mr Antony Jacob, Chief Executive Officer of Apollo Munich, said “As a niche player in the health insurance sector, Apollo Munich in interested in simplifying the insurance process for every Indian citizen who is interested in taking care of their family’s future. With this new advertising campaign, we want to show how easy and friendly insuring your health can be. All our policies are comprehensive and cover almost every gamut of the health needs of individuals. As the campaign states, we wish to take the fear out of faces, the jargon out of words, the bitter out of medicine and trouble out of treatment. Apollo Munich aims to uncomplicate health insurance in India.”

Conceived in close consultation with Apollo Munich’s advertising agency – JWT, the campaign will not only air on television, but also through other media channels such as print, outdoor and internet. Directed by Shashank Chaturvedi of Good Morning Films, and produced by Vikram Kalra, the commercial has summoned the talents of Music Director – Dhruv Ghanekar, Production Designer – Sonal Sawant and Director of Photography - Andre Menezes.

About Apollo Munich Health Insurance Co. Ltd.

Apollo Munich Health Insurance Co. Ltd. (previously Apollo DKV Insurance Co. Ltd) is a joint venture between Apollo Hospitals Group and Munich Health, Munich Re’s newest business segment.

The company offers comprehensive health insurance plans for individuals and their families as well as for corporate houses. The company also offers individual personal accident plans and travel insurance for individuals, families and senior citizens. Apollo Munich is a specialized health insurance company in India that has expertise in both health and insurance and is able to leverage this understanding for the benefit of its customers.

With over 8,065 beds across 46 hospitals in India and overseas, neighbourhood diagnostic clinics, an extensive chain of Apollo Pharmacies, medical BPO as well as health insurance services and clinical research divisions working on the cutting edge of medical science, The Apollo Hospitals Group is Asia’s largest integrated healthcare provider.

Munich Health draws on Munich Re’s insurance and reinsurance competence with over 5,000 employees and clients in more than 40 countries. Munich Re stands for exceptional solution-based expertise, consistent risk management, financial stability and client proximity. This is how Munich Re creates value for clients, shareholders and staff. In the financial year 2008, the Group – which pursues an integrated business model consisting of insurance and reinsurance – achieved a profit of €1.5bn on premium income of around €38bn. It operates in all lines of insurance, with around 44,000 employees throughout the world.