'LG India launches its First Direct Service Center in Tamilnadu'

Invested $ 4m in setting up direct service centers.

LG Electronics India, pioneer in the consumer durable industry further armoured its relationship with the Indian consumer with the launch of its fully equipped LG Owned Direct Service Center in Chennai. The DSC was launched by Mr. Woody Nam, President Asia, LG Electronics and Mr. Moon Bum Shin, MD, LGEIL.

The DSCs across the country aim to serve the customers with Speed, Quality & Smile. Equipped with State of the art Equipment’s the center is all set to wheedle its consumer in the region. The product servicing will be undertaken by professionally trained engineers at the center. Unlike the regular customer service centers the Direct Service Centers will directly interface with the customers to build its Brand Image through face to face repairs of IT and Mobile products.

LG Electronics has one of the largest service networks in India with 1100+ SVC Centers, 6000+ Engineers covering 250+ Towns. In order to provide round the clock call registration  LG  call centres are working 24*7 and accessible through Toll Free no 18001809999, DSC will be a one point service solution for all LG Products including Mobile Phones, LCD Panels, Home Appliances, & IT Products. The company has invested $ 4 M to built-up the Infrastructure & Training mechanism for their Direct Service Centers in the country.

Speaking on the occasion Mr Woody Nam, President Asia, LGE said, “We have been constantly taking various service initiatives globally in order to gain the competitive advantage in consumer durables industry. With a successful implementation of Direct Service Centers in the country we aim to bring sweeping changes with reference to ‘customer satisfaction’ and ‘reliability on the Brand’ in the cities where it has been launched”.

Speaking on the occasion Mr Moon Bum Shin, MD, LGEIL said, “We are committed to provide excellent customer service and for that we are maximising our reach. We will be recruiting 2000 SVC workforce from ITI’s. We also intend to increase our partnership with 45 ITI’s. Despite of slowdown we have managed to sustain our growth momentum and opening of DSC in Tamil Naidu reconfirms our commitment for providing superior quality service”.

About LG Electronics India Pvt. Ltd. 
LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, IT hardware and mobile communications space. In India for a decade, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry.

LGEIL has achieved a turnover of Rs. 10,730 crores in 2008. LGEIL's manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture GSM Phones, PC Monitors, Colour Televisions, Air Conditioners, LCD TVs, washing machine, refrigerators and Optical Disc Drives. This is India's first mobile phone manufacturing unit and also Asia's largest Optical Disc Drive manufacturing plant.