Airtel digital TV's 'Lifetime Free Language Packs' offer gets bigger

Introduces two powerful new bundled subscription packages for new customers

• Adds a new monthly tariff pack-New Value Hindi special @ Rs.160 to its ongoing Lifetime Free Language Pack offering
• FREE Add-on Language pack available on all Value, Economy, Mega and Ultra monthly packs

Airtel digital TV’s Lifetime Free Language Packs offer just got bigger. In line with its idea of combining the power of choice with great savings, Airtel digital TV today extended its Lifetime Free Language Packs offer over its latest ‘'New Value Hindi Special’ monthly tariff pack (with 116 channels @Rs.160 +taxes). With Aaj Tak, UTV Bindass, UTV Movies, UTV Action and the choice of a Lifetime Free Language Pack from amongst Aaj Tak/Punjabi Plus/ Zee Marathi/ Bengali, Airtel digital TV customers get to have the best on offer.

Customers opting for the existing Value Pack (with 112 channels @Rs.145+taxes) will be able to choose their FREE Add-On Language Pack from amongst UTV/ Hindi Special/ Punjabi Plus/ Zee Marathi/Bengali. Airtel digital TV’s Lifetime Free Language Pack offer is valid across all Value, Economy, Mega and Ultra monthly packs for Rest of India, Southern markets.

Airtel digital TV also announced the introduction of two powerful new bundled subscription packages for new customers. Now customers can choose to buy an Airtel digital TV connection either @ Rs.1590 and get the Economy Pack (worth Rs.200 with 134 channels)FREE for 3 months OR get the New Value Hindi Special Pack (worth Rs. 160 with 116 channels) FREE for 4 months for a start up cost of Rs.1750.

Announcing the offer, Mr. Sugato Banerji, Chief Marketing Officer, DTH Services – Bharti Airtel said, “The New Value Hindi Special and the range of Free Add-on Lifetime Language Packs builds on our insight that there is a strong customer preference for a blend of national and regional content. This is part of our ongoing national campaign that highlights the fact that our customers can take with them their regional entertainment preferences, wherever they go.”

Airtel digital TV – the DTH service from Bharti Airtel – has over 3.5 million customers and is one of the leading national level DTH service in the country which offers its customers MPEG 4 with DVBS 2 – currently the most advanced digital broadcasting technologies available in the world after HD broadcasting. Additionally, Airtel digital TV was the first to bring many firsts to the DTH segment in India including a Universal Remote which operates both the Set Top Box and TV set as well as several unique Interactive Applications. Airtel scaled another feat by introducing for the first time in India, its digital TV recorder that offered the capability to record live television, anytime, anywhere and recently added HD services to its portfolio. Users can also update themselves on the latest stock news. All this is backed by 24x7 customer care. Airtel digital TV launched its services in October 2008.

About Bharti Airtel Limited:
Bharti Airtel Limited is a leading global telecommunications company with operations in 19 countries across Asia and Africa.  The company offers mobile voice & data services, fixed line, high speed broadband, IPTV, DTH, turnkey telecom solutions for enterprises and national & international long distance services to carriers. Bharti Airtel has been ranked among the six best performing technology companies in the world by BusinessWeek.  Bharti Airtel had over 186 million customers across its operations at the end of July 2010. To know more visit www.airtel.in