Amar Remedies launches Amar Clove Gel Toothpaste

“Mazbooti Ki Bina Taazgi Ka Kya Fayda”

Amar Remedies, a pioneer in Ayurvedic and Healthcare products today announced the launch of their first ever clove gel based toothpaste. The toothpaste offers the benefit of clove in a non-fluoridated gel based solution thereby ensuring a longer lasting freshness, healthier teeth and at the same time free from fluoride which is safer for children to use.

All Amar toothpastes are non-fluoridated, contain no bone powder and have been PETA certified as the Best Vegan Toothpaste, and are also ISO certified. Amar Remedies has also been awarded the International Star for Quality Award.

Amar Clove Gel is backed by some extensive market research to cater to the need our target audiences. Unlike regular gel toothpastes in the market, Amar Clove Gel offers consumer the benefit of clove that results in longer lasting freshness and stronger teeth.

The TVC: Amar Clove Gel: Not just for fresh breath but for stronger teeth too

The TVC highlighting the USP “Mazbooti Ki Bina Taazgi Ka Kya Fayda”---- This distinct selling proposition for Amar Clove Gel toothpaste TVC hits the message home;  setting itself apart from other gel toothpastes available in the marketplace. The creators of the advertisement have subtly emphasized on the offering of the product for strong and healthier teeth as its brand values rather than just another gel toothpaste that offers freshness.

Creative Partners M&C Saatchi have effectively managed to add humor and at the same time getting the brand message through its proposition – “Taazgi Bhi Mazbooti Bhi’ in the TVC. At the same time, Corcoise Films and the director Binay Pradhan ensured that the film has an aspirational look The TVC has a funny twist that sticks on in the consumers mind.

The brief to the agency was to emphasize on the healthy & strong aspect along with freshness vis-à-vis those toothpastes that offered only Freshness. Targeted at the discerning younger audience – it reinforces the message that the product contains clove oil; which not just offers fresh breath but also the promise of stronger teeth.