Bangaloreans Get Ready To Push The Pedal With Cycles Available For Hire

The BSA Hercules Cyclothon Bengaluru ’09, the upcoming mass mobilized cycling event in the country is set to flag off on October 11, 2009 with over 5,000 participants already registered. The event organizers today announced that there will be increased cycles available on hire in addition to the current 1500 cycles that are already being blocked by the early registrants to the event.

Participants wanting to hire cycles have the option to block one as a part of their registration process either online or by filling the registration forms available at various outlets in the city. Priority of the cycles for hire will be based on a first come-first serve basis with hire charges fixed at Rs.100/- each. As a Corporate Social Responsibility (CSR) initiative post the event, these cycles for hire will then be donated to ex-servicemen, war widows and their children, and dependents at the Bangalore Madras Engineering Group (MEG) centre for easier commute within the vast centre premises with significant distances between the locations of each centre institutions.

The Cyclothon will be flagged off from the Bangalore International Exhibition Centre (BIEC) and will proceed along the NICE corridor and return to the BIEC while the kids’ races will be held off the corridor. The event aims to bring together all cyclists (and would be cyclists) from the age of 8 upwards thus creating environmental consciousness and negating the impact of global warming by reducing pollution.

As part of the charitable cause corporates are requested to come forward and purchase the bicycles in bulk at huge discounted rates and they could donate them to the services or even a charity that they may support.

“This event aims to create awareness and encourage people to adopt cycling as an accepted mode of commuting which benefits the environment as well as the upliftment of the society via the CSR initiative of donating the hired cycles used during the event”, said Mr. Satish Menon, CEO of Sport 18, co-organizers of the event.

The last date for registrations closes on 30th September 2009. The registration forms for the different race categories are available at several outlets across the city as well as online on www.BSAherculescyclothon.in.comwww.  

For more information visit the official website www.BSAherculescyclothon.in.com  or SMS CYCLO to 51818.

About Sport18
Sport 18 is the sports marketing arm of Network18 Media & Investments Ltd. Sport 18 operates in various sports verticals that include - Rights Management, Sports Sponsorship and Sales Management, Sponsor Servicing, International Representation, Sports Broadcasting and Production and Sports Consultancy.

Sport18 holds all the commercial rights to the Professional Golf Tour of India and RWITC Horse Racing. It broadcasts the top marathons in India. It was associated with the Volvo Ocean Race stopover in the December 2008. Sport18 acts in the capacity as a consultant to Amara Raja Batteries in its motorsports foray.

About TI Cycles of India
TI Cycles of India is a part of Tube Investments of India (TII), a flagship company of the USD 3 billion Murugappa Group.  TI is the second largest manufacturer of bicycles in India, marketing top brands like Hercules and BSA. The company is a market leader in the value-added segment. At present, TI has 93 exclusive ‘BSA GO’ and Hercules Express stores along with 226 Hercules BSA Zone Shop in Shops, 2 Track and Trail, 3 BSA Workouts, 54 BSA Motors stores across India. TI has also ventured into Fitness equipments with Brand BSA Workouts. Certified with ISO 9001:2000 and ISO 14001, TI Cycles is one of the most quality and customer centric organizations.

For more information visit www.ticyclesindia.com

About the Murugappa Group
Headquartered in Chennai, the Rs. 15,646 crores (USD 3 billion) Murugappa Group is one of India's leading business conglomerates. Market leaders in diverse areas of business including Engineering, Abrasives, Finance, General Insurance, Cycles, Sugar, Farm Inputs, Fertilizers, Plantations, Bio-products and Nutraceuticals, its 29 companies have manufacturing facilities spread across 13 states in India. The organization fosters an environment of professionalism and has a workforce of over 32,000 employees. The Group has strong joint venture alliances with leading international companies like DBS Bank, Mitsui Sumitomo, Cargill and Groupe Chimique Tunisien has consolidated its status as one of the fastest growing diversified business houses in India.