BIG Music and SpiceJet collaborate for an In-Flight Innovation

BIG Music & Home Entertainment and SpiceJet have come together to implement an innovative "Word of Mouth" campaign to promote the music of film 13B in an innovative way.

Starting 27th February, 2009, there will be an onboard customer engagement by which the occupant of seat number 13B will have a surprise waiting for him/ her. This 15 day activation across 115 flights daily on SpiceJet, will reach out to about 3.5 lakh upwardly mobile travelers like Manohar, the chief protagonist of the movie 13 B. Madhavan & Neetu Chandra's new thriller movie “13B”, expected to spice up the theatres from 6th March, 2009.

According to Kulmeet Makkar, CEO BIG Music & Home Entertainment, “We are delighted to partner SpiceJet in this innovative in-flight promotion. SpiceJet’s network of 115 flights daily gives us an opportunity to reach a large and specific audience using new media, and create greater recall for the movie and its music.

Speaking on this Samyukth Sridharan, Chief Commercial Officer, SpiceJet Limited said, “This collaborative effort with BIG Music is interesting for its innovation and for the potential to generate customer excitement. We are excited to be a part of this promotion and we believe it will add an extra zing to the spicy journey for our customers.”

‘13B’ (Hindi) or ‘Yavarum Nalam’ (Tamil) is a supernatural thriller, directed by National Award winning director Vikram K. Kumar. It stars R. Madhavan and Neetu Chandra in lead roles and Sachin Khedekar, Murali Sharma and Poonam Dhillon as the supporting star cast. Music has been scored by the hit trio of Shankar-Ehsaan-Loy, with Hindi lyrics penned by Neelesh Misra and the Tamil lyrics by Thamarai.

This activation is a part of BIG Music's intention to integrate new media options to make a positive consumer connect.

About BIG Music & Home Entertainment:
BIG Music & Home Entertainment has taken significant strides towards its objective of emerging as the dominant player in Indian Music & Home Entertainment.

Apart from releasing chart-busting music of Hindi films like Luck By Chance, Rock On, Love Story 2050, Johnny Gaddaar and Cash, the company has also released blockbusters such as Welcome, Jodhaa Akbar; Singh is Kinng and Rock On!! on home video.

The company is the exclusive licensee to 3 of Hollywood’s prestigious studios Universal Pictures International BV, Warner Home Video, Paramount Home Entertainment Global & Dream Works Animation SKG, Inc. With its robust pan India distribution network, the company will ensure reach for these Hollywood products, not only in urban market but also mass markets.

BIG Home Video has also released the best of the biggest Hollywood blockbusters straight to your Home. Watch the Oscar-nominated drama, The Kite Runner, a movie about love and betrayal. Grab you’re seats soon with action flicks like The Mummy 3 and Hellboy 2 as they take you through a trip down adventure lane. Follow Leonardo DiCaprio uncover a lead on a major terrorist leader in Body of Lies. Get your dose of superb Sci-Fi and animation with The Clone Wars as Obi-Wan Kenobi and Master Yoda lead the massive clone army in a valiant effort to resist the forces of the dark side.

For further details, please contact: Ms. Snimar K. Kochhar 9324376278 or email at snimar.kochhar@relianceada.com 

About SpiceJet Ltd.:
SpiceJet is India's 'best low cost airline'*, delivering the lowest air fares with the highest consumer value. We operate 115 flights daily to 18 cities viz. Ahmedabad, Bangalore, Bagdogra, Chennai, Coimbatore, Delhi, Guwahati, Goa, Hyderabad, Jammu, Jaipur, Kochi, Kolkata, Mumbai, Pune, Srinagar, Varanasi and Visakhapatnam. Our on-time performance is amongst the best in India, at 82%, coupled with a Technical Dispatch Reliability of 99.6%, making us an airline with least cancellations. SpiceJet's new generation fleet of 19 Boeing 737-800 / 737-900ER aircraft are backed by cutting edge technology and infrastructure to ensure the highest standards in safety and operating efficiency.  

SpiceJet is the winner of:

• 2008 Frost & Sullivan Indian Commercial Aviation Emerging Company of the Year Award (Nov 2008) London 
• Smart Travel Asia’s Top 10 Best Budget Airlines in Asia (Sept 2008) Hong Kong 
• Outlook Taveller’s Best Low Cost Airline (Feb 2008) India 
• TAFI – Abacus’s * Best Low Cost Airline (Sept 2007) Malaysia