Blue Lotus Launches Online Assessment Software to Test PR Skills

Blue Lotus Communications, has introduced a technology-based new recruit assessment platform, called Online Assessment Center (OAC), for creating a more robust, unbiased and swift method for standardized testing of new recruits. With the Indian PR Industry facing growth pangs, trying to find good talent to meet the growing demand for PR through efficient means will create a critical differentiator in recruitment quality.

N. Chandramouli, CEO and Founder of Blue Lotus Communications Pvt. Ltd., said, “At Blue Lotus we believe in taking radical and big-step jumps in all we do. In the first 8 years of our existence, Blue Lotus was differentiated through our knowledge and understanding. With the introduction of the Online Assessment Center, we will give our recruitment quality a big impetus. In a period when mistakes in recruitment can be costly, the OAC platform will increase the chances of finding the right fit.”

The new Blue Lotus assessment process tests the subjective understanding & knowledge of candidates rather than a functional assessment alone. This online assessment testing methodology is based on a set of dynamically generated random questions which help test the General Awareness, Knowledge of Communications and Writing Skills of the candidates making assessment more efficient. These tests will be applicable for all PR personnel handling client and media servicing positions.

Conceptualized, developed and implemented internally, the newly introduced Online Assessment Center will help to maintain consistency in recruitment and test the candidate’s cognitive understanding. During the process during which a candidate may consult any source (including the internet), the candidate’s innate understanding and impressions of subjects are queried and this forms the basis of further interviewing.

Internally, this tool is also useful for appraising & assessing PR professionals of Blue Lotus across the board. Since Blue Lotus is one of the only agencies which does twice-a-year appraisals for its personnel and this testing platform will save valuable time at the same time creating an unbiased evaluation for Blue Lotus’ PR professionals. The versatile Blue Lotus Online Assessment Center will also be used as a training tool for all PR personnel with potential of external evaluation of these training sessions.

(To experience the Assessment Center, you may register on http://www.bluelotuspr.com/test/career.aspx)

About BlueLotus Communications

Blue Lotus is a seven-year agency that started in October 2002. With humble beginnings as a two-person agency, the agency has grown to a size of more than 115 consultants, 9 offices and 3 profitable business lines in this very short time-span. The other businesses of the group include a design boutique called Mustard Designs and Blue Bytes, an Information Logistics service. Blue Lotus Communications has specializations in Healthcare, Technology, and Finance. The agency's impressive array of clients includes Sharekhan, Dun & Bradstreet, SREI, Yash Birla Group, DHL, Lodha Builders, Bharatmatrimony.com, KEIP, DesignTech Systems and Phadnis Group, among others.