Blue Star targets quantum growth in split airconditioners sales

Airconditioning and commercial refrigeration major, Blue Star, has launched a new range of energy labeled (star-rated) room airconditioners. These airconditioners will be available in a wide range of 2, 3 & 5 star ratings and in multiple capacities of 1.0, 1.5 and 2.0 TR. 

The Bureau of Energy Efficiency (Ministry of Power, Govt of India) has made ‘Energy labeling’ (star-rating) mandatory with effect from January 7, 2010. Considering the tremendous power savings that star-rated machines offer, Blue Star has been promoting star-rated products for nearly two years now and is one of the few companies who have taken a lead in this area. With the legislation finally getting implemented, Blue Star has spruced up its product portfolio and has launched a comprehensive range of star-rated window and wall mounted split airconditioners to meet a wide range of requirements. 

The energy savings is expected to be a minimum 12% for 2-star and goes up to 25% in the case of 5-star. Apart from being energy efficient, these airconditioners offer several attractive features such as high efficiency filters, blue fin coils, 4-way oscillating louvres and fuzzy logic, amongst others. 

Speaking to the Press at a conference held in Mumbai, B Thiagarajan, President, Airconditioning & Refrigeration Products Group, Blue Star Limited said: "We have been witnessing a radical shift in consumer preference for split airconditioners over window airconditioners in the last few years. This preference is more pronounced in metros and given the fact that we have always been stronger in the split airconditioners segment, this shift in the buying pattern has helped us increase our sales in metros - both from the corporate and commercial segment as well as the residential segment. I am confident that our new range of star-rated energy efficient split airconditioners will enable us to further strengthen our position in the room airconditioners segment."