Celsius appoints Sanjay Kacker as Senior VP

Celsius (Events Marketing), a strategic business unit of Mudra Max has recently roped in Sanjay Kacker as Senior Vice President. Prior to this appointment, Sanjay was working with Touchwood Entertainment as Director – Sales. 

Sanjay will be heading Celsius and will be based out of Delhi. In addition to this, Sanjay will also be handling the New Business Development initiatives for Mudra Max. He will report directly to Anurag Gupta, CSO, Mudra Max and will also work closely with the other Unit Heads of Mudra Max. 

Announcing Sanjay’s appointment, Anurag Gupta, CSO, Mudra Max said, “We are thrilled to have Sanjay on board as head of Celsius. He is a seasoned professional. His passion for cricket and entertainment will give Celsius additional edge in the market. 

Commenting on his new appointment, Sanjay Kacker, “At Mudra Max, we have the unique advantage of cross-leveraging synergies and strengths across our group companies." It’s an honor as well as a challenge to lead one of India’s premier experiential marketing company. I look forward to taking Celsius to the next level in the coming years and establishing it as a name that dominates the experiential marketing space both nationally and internationally.” 

Sanjay comes with 18 years of experience in this field, and has worked with Percept, Concept Communications and Pressman Advertising. He is responsible for the creation of innovative ‘Brand and Consumer Promotion’ for LG and X Box 360 during the ICC World Cup, 2003 & 2007. Being a part of the ‘Cricket World Cup’ promotion activities, Sanjay has maintained excellent relationships with the international cricketers. Apart from sponsorships, his passion is to create innovative ideas for cricket and other cricket related activities. 

CELSIUS
Celsius, a unit of Mudra Max, offers integrated events solutions. It also provides clients with a wide range of services including designing branded experiences, creating thematic programs and maximizing the impact of brand communication. Celsius began its operations in top metros and continues to expand its footprint to next 20 cities through its sister agency Kidstuff. The unit has organized events for brands such as American Express, Motorola, Unitech and Nestle. 

Celsius clients include Aircel, Diet Pepsi, Tropicana, Philips, 7UP, RBS, Wrigley and Schering-Plough among others.