Cinthol launches Trendy Compact sized 75 ml Deo Sprays

Long lasting fragrance for 24-Hour Confidence

Godrej Consumer Products Ltd. a major player in the Indian FMCG Market with leadership in the personal care, hair care and fabric care categories, has launched Cinthol Deo Sprays in a special compact 75 ml. bottle, unleashing 24-hours confidence.

The Fougere aromatic fragrance of Cinthol’s Classic Deo spray and the fresh spring aroma of Cinthol’s Cologne Deo spray makes for unique fragrances well-known for their long lasting nature and are available in handy compact sized bottles.

Says Dr. R. K. Sinha, Chief Operating Officer (Marketing & Operations), Godrej Consumer Products Ltd., “Keeping in pace with today’s trends and lifestyle we have launched Cinthol Deo Sprays in a new and improved compact size of 75ml. This compact size of Cinthol Deodorants is essentially designed for the convenience of consumers and is in sync with Cinthol’s philosophy to innovate for better products.”

The new Cinthol range endorsed by Bollywood’s hottest star Hrithik Roshan is specially formulated for 24 hr confidence to enable an active lifestyle. It has an active deo formula for controlling body odour and Ultrascent technology for long lasting fragrance. With the crisp fragrances Cinthol delivers Freshness that revitalizes 24X7. The eye-catching and vibrant packaging symbolizes a sense of adventure, zest and action.

Godrej Backgrounder:
Godrej Consumer Products Ltd. (GCPL) is a major player in the Indian FMCG market with leadership in the personal care, hair care, and the fabric care categories. It is also one of the largest marketers of toilet soaps in the country with leading brands such as Cinthol, Godrej Fairglow and Godrej No.1. The Company has state-of-the-art manufacturing facilities at Malanpur (M.P.) Baddi (Himachal Pradesh), Sikkim (Sikkim) Guwahati (Assam). With the acquisition of 100% ownership of Keyline Brands Limited, one of the admired FMCG Companies in the United Kingdom, the Company also owns several international brands and trademarks in developed markets that include Europe, Australia and Canada. The recent acquisition of Rapidol South Africa has also given GCPL an over 86% share of the fast growing South African ethnic hair colour market. GCPL also acquired 100% stake in the Kinky Group (P) Limited of South Africa. The company recently signed an agreement with SCA Hygiene Products AB, Sweden to form a 50:50 joint venture company known as Godrej SCA Hygiene Limited.