Commonwealth Games in High Definition on Airtel digital TV

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Get live updates from the Commonwealth Games on iSports-a unique interactive application for CWG 2010

• DD Sports HD to be available on Channel 224 at no additional cost for Airtel digital TV HD and Recorder customers
• iSports application designed for the Commonwealth Games to be free for all Airtel digital TV (normal SD, recorder, HD) customers

iSports
How to get started- Just press iTV on your Universal Remote OR the Red button on DD channels running CWG 2010

Key Features

• Lists 3 day event schedules 
• Live updated medals tally
• Ready reckoner on events, venues, nearest metro

Airtel digital TV- the DTH service from Airtel announced that its customers can enjoy free telecast of world class sporting action at the Commonwealth Games in High Definition on Airtel digital TV. DD Sports HD would be available on Channel No 224, at no additional cost for Airtel digital TV HD and Recorder customers.

In another first, Airtel digital TV has developed a unique interactive application on the CWG 2010 that would be available free, to all Airtel digital TV (normal SD, recorder, HD) customers.

According to Sugato Banerji, Chief Marketing Officer, DTH Services, Bharti Airtel, “Festivals and sports events have been key factors to the growth of the DTH industry. CWG 2010 is the first Games to be telecast in High Definition, bringing alive the magic and fervor of interactions and experiences of viewers, sportspersons and enthusiasts from 71 countries and is set to be a big catalyst to the growth of the HD category in India. iSports will be a welcome treat for the true sports fans enabling giving them to know exactly when their favourites events are scheduled, keep track latest medal tally real time, making the Games a memorable experience for them."

Airtel digital TV – the DTH service from Bharti Airtel – has 3.8 million customers and is one of the leading national level DTH service in the country which offers its customers MPEG 4 with DVBS 2 – currently the most advanced digital broadcasting technologies available in the world after HD broadcasting. Additionally, Airtel digital TV was the first to bring many firsts to the DTH segment in India including a Universal Remote which operates both the Set Top Box and TV set as well as several unique Interactive Applications. Airtel digital TV recorder was the first to offer the capability to record live television, anytime, anywhere and recently added HD services to its portfolio. Users can also update themselves on the latest stock news. All this is backed by 24x7 customer care. Airtel digital TV launched its services in October 2008.

About Bharti Airtel Limited
Bharti Airtel Limited is a leading global telecommunications company with operations in 19 countries across Asia and Africa. The company offers mobile voice & data services, fixed line, high speed broadband, IPTV, DTH, turnkey telecom solutions for enterprises and national & international long distance services to carriers. Bharti Airtel has been ranked among the six best performing technology companies in the world by BusinessWeek. Bharti Airtel had over 188 million customers across its operations at the end of August 2010. To know more visit www.airtel.in